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Project report on viral marketing pdf Viral marketing is a type of advertising campaign that relies on individuals to pass on marketing messages to other individuals, so that recognition of a product or service spreads and replicates, yes, like a virus. This approach can create a lot of positive impact during promotional campaigns or … ..

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Integrated marketing communications articles pdf ARTICLE iceillnorteterneu Medill Department of Integrated Marketing Communications JIMC 2013 Page 54 JOURNAL OF INTEGRATED MARETING COMMUNICATIONS 4/08/2014 · Yes boys and girls I am back with yet another article on the topic of integrated marketing communications, cross-channel marketing, omni-channel marketing, marketing orchestration or … Integrated Marketing Communications (IMC) is a ..

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