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Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003.
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Book Summary: The title of this book is Essentials of Marketing and it was written by Charles W. Lamb, Joe F. Hair, Carl McDaniel. This particular edition is in a Paperback format. This books publish date is Jan 01, 2011 and it has a suggested retail price of 6.95. It was published by Cengage Learning and has a total of 672 pages in the book. The 10 digit ISBN is 0538478349 and the 13 digit
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Wang, Chih-Kang, and Lamb, Charles W. 1980. “Foreign Environmental Factors Influencing American Consumers’ Predispositions Toward European Products,” Journal of the Academy of Marketing Science , 8 (Fall), 345–356.
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